Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Bluestem invests $5 million in CRM software maker Worldtrak

Published on .

Sioux Falls, S.D.--Investment firm Bluestem Capital Partners II L.P. has invested $5 million in Worldtrak, a Minneapolis-based CRM software developer. Worldtrak will use the funds to increase its marketing and sales efforts, according to a statement. The company focuses on the b-to-b financial services and manufacturing marketplaces. The CRM market will expand from $5.42 billion in 1999 to $16.8 billion by 2003, according to AMR Research Inc., Boston.
Most Popular
In this article: