×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

BlueStreak.com beefs up management team

Published on .

Most Popular
Newport, R.I.--BlueStreak.com, which is building a rich-media Internet advertising service, said Wednesday that it has added former Hasbro Interactive and Adsmart executives to its ranks. Richard Cleveland, who was VP-marketing at Hasbro Interactive, was named VP-marketing. Michael Aronowitz, formerly director of Adsmart's travel division, was named director of sales. Greg Matuskiewicz, also formerly of Adsmart, was named director of business development. Rich-media advertising, which can include multiple-page presentations, audio and video, is considered particularly promising for business-to-business advertisers because it makes it possible to deliver in-depth sales presentations to prospects.
In this article: