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BtoB

Bluestreak races to marketing services partner

Published on .

Newport, R.I.--Online advertising and marketing software developer Bluestreak has signed an agreement with campaign management software developer Takira.com Inc., calling for the two companies to co-market their products to prospective customers. Bluestreak will gain access to Takira's techniques for deploying viral marketing campaigns, which are games, multimedia presentations or other marketing materials designed to be passed along electronically from the original target to additional, undetermined recipients. Takira, San Francisco, will offer Bluestreak to clients as a way to track the efficacy of its viral marketing campaigns.
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