×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

BlueTie teams up with Adknowledge

Published on .

Most Popular
Rochester, N.Y.—BlueTie, an e-mail and calendaring software solution, announced it has partnered with Adknowledge, a Rochester-based behavioral targeting company that provides so-called tagline advertising.

Tagline ads give Web publishers the ability to insert ads into user-generated peer-to-peer e-mail, newsletters, flight notifications and weather alerts.

"This partnership with Adknowledge provides our ISP and Web publishing customers with all of the tools they need to deliver targeted advertising through the e-mail application," said David Koretz, president-CEO of BlueTie, in a statement.

In this article: