Chicago—Bob Goranson was named the G.D. Crain Jr. Award winner Wednesday at the BMA Annual Conference. The award, named for the founder of Crain Communications Inc., recognizes “a BMA member for career achievement in business-to-business marketing and exceptional service to the advancement of the association at the national level.”
Goranson, who is partner-account planning and strategy at Mobium, a Chicago-based marketing communications agency, is a former international chairman of the BMA and is currently the group's treasurer.
“I'm really proud about joining a pretty exclusive club of b-to-b marketers who have been recognized over the many years of this award,” Goranson said in an interview with BtoB. “There are several well-known names on that list, including [Bill] Marsteller [co-founder of Burson-Marsteller].”
Goranson also said he is proud of the more than 30 years he has spent in b-to-b marketing. “When I was named the international chairman, I gave this introductory talk that had a bunch of figures about how important b-to-b is to the world economy and the U.S. economy,” he said. “It's b-to-b that makes the world go round.”
Rance Crain, president of Crain Communications and a son of G.D. Crain Jr., presented the award to Goranson.