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BtoB

BMA announces agenda for annual conference

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Chicago—The Business Marketing Association announced the lineup of speakers for its annual conference June 10–12 in Chicago.

The conference, with a theme of “Unlearn,” will explore how marketers can improve their business efforts with new ideas and innovative approaches.

Keynote speakers include Kendall Collins, CMO of Salesforce.com; Patrick Crane, VP-marketing at LinkedIn; Tom Haas, CMO of Siemens Corp.; Matt Preschern, VP-marketing at IBM Corp.; and Sam Sebastian, director of local and b-to-b markets at Google.

The full conference agenda is available at www.marketing.org/conference.

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