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BtoB

BMA announces pre-registration for 'Grow' annual conference

Published on .

Chicago—The Business Marketing Association has begun pre-registration for its annual conference, which will be held May 30 through June 1 here.

The conference, which has a theme of “Grow,” will focus on how b-to-b marketing organizations are achieving growth in customer demand, sales and profitability.

The keynote speaker for the conference will be Jim Stengel, former CMO at Procter & Gamble Co. and author of the upcoming book, “Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” (Crown Business, December 2011).

Other speakers include Greg Brown, chairman-CEO of Motorola Solutions, and Eduardo Conrado, senior VP-CMO at Motorola Solutions (who will conduct a joint presentation); Kathy Button Bell, senior VP-CMO at Emerson; and Brian Chermside, VP-chief commercial officer at Dow Corning.

The BMA is offering discounted rates to BMA members and nonmembers during pre-registration, which will run until Jan. 30, at www.marketing.org/grow.

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