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BtoB

BMA expects record attendance at annual conference

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Chicago—The Business Marketing Association said its annual conference will have “record-breaking attendance,” as more than 700 participants are expected from 33 states and 10 countries. The annual conference, with the theme “Grow,” will be held in Chicago May 30 through June 1. Among the speakers at the conference are entrepreneur and author Guy Kawasaki and Fred Reichheld, the developer of the Net Promoter Score.
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