The award recognizes exceptional achievement in b-to-b marketing and communications and long-term service to the BMA. It also includes election into the BMA Hall of Fame.
The award is named in honor of G.D. Crain Jr., founder of Crain Communications (which publishes BtoB) and one of the founders of the BMA.
Costner joined the BMA in 1979 and served as its international chairman during the 1998-1999 term.
Also at the conference, the BMA and BusinessWeek magazine awarded the second annual William A. Marstellar Award to James E. Murphy, global managing director of marketing and communications at Accenture.
The award is given to a corporate marketing executive who has shown consistent, zealous support for b-to-b marketing.
Murphy, who was named "Marketer of the Year" by BtoB in 2001, led the marketing efforts for Accenture's name change from Andersen Consulting.
Prior to joining Andersen in 1993, he was chairman-CEO of the Americas operations of marketing communications agency Burson-Marstellar.