BtoB

BMA launches online marketing assessment program

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Chicago—The Business Marketing Association announced the launch of an online marketing assessment program for b-to-b companies.

The program, called Marketing Skills Assessment/Building/Certification (MSA/B/C) was developed in response to the growing demand by senior managers to hold marketers accountable for producing measurable marketing results, said Rick Kean, executive director of the BMA.

The online program helps companies assess, train for and certify the practical skills and knowledge required for marketing and product managers in trade, industrial and high-technology markets.

It features three components: Marketing Skills Assessment, Marketing Skills Builder and Marketing Skills Certification, which is an updated version of the BMA’s Certified Business Communictor credential.

—Kate Maddox

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