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BtoB

BMA-NY picks Lincoln Financial as Communicator of the Year

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New York—The New York chapter of the Business Marketing Association has named Lincoln Financial Group as its Communicator of the Year. Lincoln Financial garnered the award for its “Chief Life Officer” marketing campaign, designed to empower businesses to “take charge” of their financial futures. Jamie DePeau, CMO of Lincoln Financial Group, will accept the award at the BMA's Go and Grow conference in New York Sept. 27. This year marks the 50th anniversary of the Communicator of the Year award.
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