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BtoB

BMA opens registration for 2011 Unleash conference

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Chicago—The Business Marketing Association announced that registration is now open for its 2011 Unleash conference in Chicago June 1-3. The event will focus on unleashing creativity, market potential, branding, innovation, social media and other marketing areas in b-to-b organizations. Confirmed speakers include Josh Bernoff, senior VP-idea development at Forrester Research; Aaron Davis, CMO at Schneider Electric; Tom Haas, CMO at Siemens; John Kennedy, VP-corporate marketing at IBM Corp.; and Mich Mathews, senior VP-central marketing group at Microsoft Corp. Online registration is available at http://www.marketing.org/i4a/pages/index.cfm?pageid=5288.
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