Chicago—The Business Marketing Association and Burson-Marsteller have named James Richardson, senior VP-commercial business at Cisco Systems, as the recipient of the 2006 William A. Marsteller Marketing Leadership Award.
The award will be presented at the BMA Annual Conference in San Jose. Calif., on May 11.
Richardson is being honored for his work as CMO at Cisco, a position he held for four years, as well as the new role he assumed in January.
The Marsteller Award recognizes corporate marketing executives who have shown consistent, zealous support of and belief in b-to-b marketing.
As CMO, Richardson was responsible for developing and communicating Cisco’s strategy and vision as he led the company's technology and segment marketing, corporate marketing, advertising, branding, marketing communications and public relations efforts.