The awards recognize business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions.
The awards will now also honor marketing activities targeting audiences, including employees, sales forces, channel partners, government, consumers and financial analysts.
The BMA also announced that Eastman Kodak Co. is the inaugural sponsor of the B2s.
Entry forms are available online at http://www.marketing.org/b2s. Winners will be announced June 2 at the BMA’s annual conference in Chicago.