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BtoB

BMA to roll out CMO ad campaign

By Published on .

Chicago—The Business Marketing Association this week will roll out a new ad campaign, designed to raise awareness of the BMA as the home for senior b-to-b marketing leaders.

The campaign was created by Partners+ Napier, Rochester, N.Y., and includes print and online ads. It features prominent b-to-b CMOs, such as Eduardo Conrado, senior VP-CMO at Motorola Enterprise Mobility Solutions, and Phil Clement, CMO at Aon Corp., discussing how BMA helps them run their businesses more efficiently.

The campaign will be introduced this week at the annual BMA “Engage” conference in Chicago.

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