BtoB

At the BMA: Rose-Asch, Stratasys, Stein IAS honored at B2 ceremony

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Chicago—Maralah Rose-Asch, publisher and editor of Gardner Business Media, received the 2013 G.D. Crain Jr. Award at the Business Marketing Association's B2 Awards ceremony Thursday evening. Also at the ceremony, Stratasys was named 2013 Corporate Marketer of the Year, and Stein IAS, New York, was named 2013 Agency of the Year. The Crain Award recognizes career achievement in b-to-b marketing and exceptional service to the BMA. It was established in 1969 to honor G.D. Crain Jr., founder of Crain Communications Inc., which publishes BtoB. Rance Crain, president of Crain Communications and son of G.D. Crain Jr., presented the award. Rose-Asch has been at Gardner Business Media, which publishes Automotive Design and Production, Modern Machine Shop, Production Machining and other trade publications, for 43 years. She joined the publishing company as editorial associate in 1970, then became marketing services manager before being named to her current position in 1992. Rose-Asch has contributed significantly to the BMA, serving as secretary of its international board since 1998 and as a member of the annual conference committee in 2007. The B2 Awards recognize outstanding strategy, creative and results across a variety of business marketing categories. This year, the BMA received 959 total entries in 30 categories. Awards of excellence were given to 184 companies; 30 best of category awards were announced; and 10 group category awards were presented at the B2 Awards ceremony. The Corporate Marketer of the Year and Agency of the Year awards are based on outstanding work submitted. Corporate Marketer of the Year Stratasys, which manufactures 3-D professional printers, won a group category award in the marketing strategy category for its “Engineering a Difference” campaign. Agency of the Year Stein IAS, New York, won a group category award in the advertising category for its “Make Certain” campaign for client Trelleborg. It also won a group category award in the social media and PR category for its campaign “The Institute of Contemporary Print” for Trelleborg. IBM Corp. was a group category winner in the marketing activation category for its “Welcome to the Era of the Chief Executive Customer” campaign. Nelson Schmidt, Milwaukee, won a group category award in the integrated marketing communications program category for its “GEM Brand Campaign Accelerates Polaris Entry in Commercial Markets” entry. gyro, New York, was presented with a group category award in the branding and identity category for its Quaker brand campaign “It's What's Inside That Counts.” Y&R New York won a group category award in the Web and video category for its Xerox Corp. campaign “A World Made Simple ... by Xerox.” Leo Burnett Business, New York, won the group category award in the direct marketing category for its “Love to the Rescue” campaign for client Shriners Hospitals for Children. The Mx Group, Burr Ridge, Ill., won a group category award in the sales enablement category for its Siemens demandgenerationseries.com campaign. 3D Exhibits won a group category award in the event marketing category for its “Accuray at Astro 2012” campaign.
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