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BtoB

BNSF Railway names Bobb CMO

Published on .

Fort Worth, Texas—BNSF Railway announced that Steve Bobb has been named exec VP-CMO. Bobb was previously VP-business unit operations and support at BNSF Railway. In his new role, he will be responsible for sales, marketing, customer service and business unit activities at the railroad company. He succeeds John Lanigan, who will retire in January.
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