BtoB

BNY Mellon taps Doremus as agency of record

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New York—The Bank of New York Mellon has chosen Doremus & Co., New York, as its creative agency of record, replacing Concept Farm, New York. The account is estimated to be worth about $15 million. Doremus, a b-to-b specialist agency, handles such other clients as Charles Schwab & Co., CNBC, HP Printer Services Group, Johnson Controls and Owens-Illinois. BNY Mellon, which specializes in asset management and securities services, will retain incumbent Media Kitchen, the in-house media company of Kirshenbaum Bond Senecal+Partners, New York, for media assignments.
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