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BtoB

Bob Liodice, Association of National Advertisers

Published on .

What: President-CEO

Where: Association of National Advertisers, New York

Why: Liodice's blog, ANA Marketing Musings, provides a platform for him to discuss the issues facing the large b-to-b and consumer advertisers that make up the ANA's membership. Liodice, who has been with the organization since 1995—and its chief since 2003—recently blogged about the threat of Congress removing the tax deductibility of advertising for prescription medicines.
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