BtoB

Bob Liodice, President-CEO, Association of National Advertisers

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What: President-CEO
Where: Association of National Advertisers, New York
Why: Comprised of both b-to-b and b-to-c advertisers, the ANA is perhaps the most powerful advertising and marketing group in the U.S. Liodice joined the organization in 1995 and has led it since 2003. He previously held management roles at Grupo Televisa and Kraft General Foods.
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