Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Bodkin joins IDG Strategic Marketing Services

Published on .

Framingham, Mass.—IDG Communications announced that Deidra Bodkin, who had been VP-group media director of ZenithOptimedia, has joined IDG Strategic Marketing Services, the company's newly repbranded corporate sales unit, as VP-client services.

Bodkin will be responsible for social media programs for marketing clients. At ZenithOptimedia in San Francisco, Bodkin's primary client was Hewlett-Packard Co. “The hiring of Deidra and her extensive agency experience underscores the importance of both services and products for our technology clients,” Matt Yorke, president of IDG Strategic Marketing Services, said in a statement. IDG also announced that Charles Lee has been promoted to VP-strategic programs and custom solutions at SMS.

Most Popular
In this article: