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BtoB

Bodkin joins IDG Strategic Marketing Services

Published on .

Framingham, Mass.—IDG Communications announced that Deidra Bodkin, who had been VP-group media director of ZenithOptimedia, has joined IDG Strategic Marketing Services, the company's newly repbranded corporate sales unit, as VP-client services.

Bodkin will be responsible for social media programs for marketing clients. At ZenithOptimedia in San Francisco, Bodkin's primary client was Hewlett-Packard Co. “The hiring of Deidra and her extensive agency experience underscores the importance of both services and products for our technology clients,” Matt Yorke, president of IDG Strategic Marketing Services, said in a statement. IDG also announced that Charles Lee has been promoted to VP-strategic programs and custom solutions at SMS.

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