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BtoB

Boeing campaign takes off

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Chicago—Boeing Co. has introduced a new ad campaign honoring veterans that features Boeing employees who have served in the military.. The campaign launched with a 30-second TV spot, “Their Story,” which debuted on NBC's “Meet the Press” on Sunday. A 60-second version will run on “Meet the Press” on Veteran's Day, Nov. 11. The TV spots were created by Draftfcb Chicago and Frontline Communications Partners, Los Angeles. The campaign will also include print ads, created by Draftfcb Chicago, and online ads, from R&R Partners, Los Angeles. The budget was undisclosed.
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