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Boeing selects Foote, Cone & Belding as its global advertising agency of record

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Chicago--The Boeing Co. has selected Foote, Cone & Belding as its global advertising agency of record, following a four-month review that also included the Chicago offices of BBDO Worldwide and J. Walter Thompson. Boeing is the largest contractor for the National Aeronautics and Space Administration and is the largest manufacturer of commercial jetliners and military aircraft. Billings for the account, which will involve strengthening and expanding the Boeing brand worldwide, were undisclosed. Boeing began the review in July in anticipation of moving its worldwide headquarters to Chicago. FCB is part of the Interpublic Group of Cos. and is based in New York. Bob Wolf Partners/TPG assisted with the agency review.
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