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BtoB

Boeing shifts corporate advertising to FCB

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Boeing Co., Seattle, confirmed that it has shifted a portion of its advertising account to Foote, Cone & Belding. The unit of Chicago-based True North Communications will handle global corporate advertising, and a branding campaign is expected to launch ``within the next couple of months,'' said Anne Toulouse, Boeing's VP-advertising. The product advertising segment of the account will remain with McCann-Erickson, Los Angeles.
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