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BtoB

Boeing unveils global campaign

Published on .

Seattle-based Boeing Co. this week unveiled its global advertising campaign, which consists of print and TV ads created by Foote, Cone & Belding, Worldwide. The campaign is an effort to position Boeing as a player in the Internet economy. Using the tagline, ``Forever new frontiers,'' the campaign presents Boeing as an aerospace company in addition to a manufacturer of 737s and other commercial airplanes. TV spots will appear on CNN, MSNBC and CNBC. Print ads will appear in The Wall Street Journal, Financial Times and other newspapers around the world. McCann-Erickson/Los Angeles will continue to handle Boeing's product advertising.
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