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BtoB

Boise Cascade selects DDB Chicago for Office Max

Published on .

Chicago--Boise Cascade Corp. has selected DDB Chicago to handle advertising for Office Max, which Boise Cascade is expected to acquire this quarter. Spokespeople at DDB Chicago and Boise Cascade would neither confirm nor deny a report of the account win that appeared on adage.com, a sister publication of BtoB. However, an executive who did not want to be identified said the account, valued at about $40 million, was awarded to DDB following a review.
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