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The book on social media

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In a recent post on AdPulp, Dan Goldgeier reviews a new book on social media: “How to Make Money with Social Media: An Insiders' Guide on Using New and Emerging Media to Grow Your Business.” The book, which was written by Jamie Turner and Reshma Shah, lays out what Goldgeier calls “basic methodology of planning, executing, and tracking social media campaigns.” Which seems to be exactly what many marketers are asking for right now.
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