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Books on search marketing

Published on .


"10 Online Marketing & Search Engine Essentials Every Executive Needs to Know," by Fergal O'Byrne, Aspatore Books, June 2004

"Google AdWords Handbook: 21 Ways to Maximize Results," 2004 Edition, by Andrew Goodman, January 2004

"Successful Search Engine Copywriting: How to Write Prime-Positioned Webpages That Convert Like Crazy," by Heather Lloyd-Martin, (e-book, available at www.searchenginewriting.com/ seo-writing-book.html) Events

Search Engine Strategies JupiterEvents Chicago Dec. 13-16, 2004 www.jupiterevents.com

Boot Camp: The Essentials of Search Engine Marketing Forrester Research San Francisco Dec. 16, 2004 www.forrester.com/Events/ Overview/0,5158,896,00.html

Search Engine Strategies JupiterEvents New York Feb. 28­March 3, 2005 www.jupiterevents.com


Growth in Paid Search versus Non-Search Online Advertising Spending, 2004 (www.emarketer.com/SiteSearch.aspx?arg=search+marketing) Published: Oct. 1, 2004

U.S. Paid Search Ad Spending, 2000-2008 (www.emarketer.com/SiteSearch.aspx?arg=search+marketing) Published: Oct. 1, 2004

What Comes Before Search? Behavioral Targeting: Enabling Online Marketers to Reach Consumers Earlier in the Purchase Cycle (www.emarketer.com/SiteSearch.aspx?arg=search+marketing) Presented by The Wall Street Journal Online

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