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BtoB

Boost Response Rates: Simple Targeting & Segmentation Strategies

Published on .

Join Andy Mott from MarketingExperiments as he explains the MEC heuristic formula to help marketers test and optimize segmentation strategies that boost conversion. Steve Woods, founder and CTO of Eloqua, will cover effective tactics and practical examples to increase the relevancy of your communications by segmenting based on prospect activity and behavior.
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