Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Booz Allen study provides CRM guidance

Published on .

New York--Gaining customer loyalty and retention is the top concern of business executives, according to a study by Booz Allen Hamilton that examines the challenges of implementing customer relationship management programs. The study of more than 500 global CEOs found that two-thirds of top-performing companies have prioritized long-term customer relationships, a higher rate than for lower-performing companies.
Most Popular
In this article: