Company: Booz & Co., McLean, Va.
Agency: Wolff Olins, London Market: Corporate management
Quick chase: An elegant, simple look serves as the backdrop to Booz's equally simple message that it works closely with clients "to create and deliver essential advantage in any situation. We bring unique foresight and knowledge, deep functional expertise, and a practical approach to building capabilities and delivering real impact." No imagery, no color, but enough said to be effective.
Chasers' choice: Gloat