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BtoB

Bowen to join Wall Street Journal Digital Network as GM

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New York—News Corp.'s Dow Jones & Co. has named Alisa Bowen general manager of the Wall Street Journal Digital Network, which includes WSJ.com, AllThingsD.com, Barrons.com, MarketWatch.com, SmartMoney.com and their mobile applications. Digital ad revenue at The Wall Street Journal increased 29% in the third quarter, according to Dow Jones.

Bowen will join Dow Jones on Dec. 13. She was previously senior VP-head of business operations at Reuters Media at Thomson Reuters. She succeeds Gordon McLeod, who left Dow Jones in September.

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