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BPA expands definition of request for digital publication

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Shelton, Conn.--Media auditor BPA International announced earlier this week that its board of directors voted to expand the definition of a qualified request for a digital publication to include a request from a recipient’s company. Previously, only personal requests from recipients were defined as qualified. “A growing number of b-to-b media owners are realizing significant subscription revenue from site licenses," said BPA president-CEO Glenn Hansen, in a statement. “In many cases, the site licensee posts the digital publication version on its intranet, making it accessible to a specific number of individuals within the company who are included in the license agreement. … Our directors agreed that this is a logical extension of company request rules that exist for traditional print media.”
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