Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


BPA, I/PRO consolidate offerings

Published on .

San Francisco--BPA International and I/PRO Corp. have signed a strategic agreement to merge their Web site traffic audit products into one offering, which will be called the BPA Interactive Audit, by I/PRO. Under the terms of the agreement, I/PRO will own the service, including data processing and auditing, and BPA will overlay its auditing expertise with I/PRO’s to conform with industry methodologies published by the Interactive Advertising Bureau.
Most Popular
In this article: