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BtoB

BPA, I/PRO consolidate offerings

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San Francisco--BPA International and I/PRO Corp. have signed a strategic agreement to merge their Web site traffic audit products into one offering, which will be called the BPA Interactive Audit, by I/PRO. Under the terms of the agreement, I/PRO will own the service, including data processing and auditing, and BPA will overlay its auditing expertise with I/PRO’s to conform with industry methodologies published by the Interactive Advertising Bureau.
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