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BPA, I/PRO launch online audits

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San Francisco--Circulation auditor BPA International and I/PRO, a Web site auditor, Thursday said the two companies will jointly launch a new product that will verify online subscription data as well as traffic to publishers’ Web sites. Called BPA Interactive Subscription Audit by I/PRO, the service will give publishers, advertisers and media agencies third-party verification of audience size similar to that available for print.
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