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BtoB

BPA revamps rules regarding digital editions

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Shelton, Conn.—BPA Worldwide’s board of directors announced several rule changes regarding digital versions of print business and consumer magazines and newspapers.

The board ruled that "publishers have the option of reporting e-mail alerts that a digital version has been delivered to the subscriber’s computer, actual downloads of the digital file by the subscriber or both." Those who report downloaded copies must do so throughout the report.

This rule change provides greater visibility for downloaded information.

A second rule change is that reporting nonqualified digital copies is "expressly disallowed."

—Sean Callahan

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