×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

BPA’s board amends digital magazine audit rules

Published on .

Most Popular
Shelton, Conn.--The BPA International’s board of directors amended two of the global media auditor’s rules governing the distribution and auditing of digital magazines, which a growing number of b-to-b publishers have started to embrace. The first change will allow publishers to report digital circulation for the first time on a circulation statement instead of an audit report. The board also agreed to increase the time to remove subscribers whose e-mail addresses become non-deliverable "to be as soon as possible, but no more than 90 days from receipt of the bounceback."
In this article: