BPA’s board amends digital magazine audit rules

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Shelton, Conn.--The BPA International’s board of directors amended two of the global media auditor’s rules governing the distribution and auditing of digital magazines, which a growing number of b-to-b publishers have started to embrace. The first change will allow publishers to report digital circulation for the first time on a circulation statement instead of an audit report. The board also agreed to increase the time to remove subscribers whose e-mail addresses become non-deliverable "to be as soon as possible, but no more than 90 days from receipt of the bounceback."
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