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BtoB

BPA, Vivid release first co-branded report

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Shelton, Conn.—Media auditor BPA Worldwide and Vivid Interface, a U.K.-based exhibition and event market research company, announced they have published their first co-branded event audit and research report in the U.K. The inaugural report verifies Ithaca Media’s Internet World exhibition attendance and includes analysis of visitor product interest, level of satisfaction, purchasing plans and budgets, and geographical breakout of attendees. A total of 12,909 people attended the show.
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