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BtoB

BPA Worldwide certifies Bizo’s audience data

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San Francisco—Bizo Inc., a b-to-b advertising network, announced Wednesday that the audience data from its Bizo Analyze offering is now certified by BPA Worldwide. Bizo collects anonymous demographic data from millions of business professionals online.

Additionally, the two companies announced that BPA has incorporated Bizo Analyze into its Web audit services offering. A co-branded service —BPA Analyze, powered by Bizo—allows BPA’s media companies to further validate the demographic characteristics of their site visitors.

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