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BtoB

BPA Worldwide Events and Exhibit Surveys create co-branded attendee audit

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Shelton, Conn.—BPA Worldwide Events and Exhibit Surveys on Wednesday announced the launch of a co-branded offering, Events Insights, that combines event attendance auditing and attendee research.

Events Insights is designed to enable b-to-b and consumer events producers to provide exhibitors and sponsors with independently certified attendance numbers plus demographic information.

The information is collected through the registration process, combined with attendee buying power, audience activity and satisfaction data collected through an attendee survey.

—Matthew Schwartz

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