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BtoB

BPA Worldwide floats proposals for board meeting

Published on .

Shelton, Conn.—BPA Worldwide published four proposals that will likely be discussed at the organization's board meeting Dec. 8–9. The proposals were published on the BPA Worldwide blog.

Among the proposals is the creation of a Multimedia Report, which would enable a BPA member to report multiple media channels, such as print, events and e-newsletters, in a single statement. However, unlike the Brand Reach Audit already offered by the BPA, the Multimedia Report would not identify audience overlap across channels.

Another proposal holds that publishers should be allowed three options when reporting event audience figures: event registration only, event attendance only or both registration and attendance as separate figures.

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