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BtoB

BPA Worldwide formally expands offerings

Published on .

Shelton, Conn.—BPA Worldwide has changed its bylaws, which officially expands the organization's offerings to include auditing the compliance of its members with criteria set by other organizations, such as the Interactive Advertising Bureau, Counter (Counting Online Usage of Networked Electronic Resources) and UFI, an association of trade show organizers. “This has broadened our view that BPA is no longer exclusively an auditor of metrics for print brand-related media,” said BPA Worldwide President-CEO Glenn Hansen in a statement. “BPA's core competency is compliance-checking or being a provider of assurance to verify what is being claimed is true regardless of who establishes the yardstick by which BPA is checking.“ BPA has created its iCompli brand to check the compliance of members against the standards set by other organizations.
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