Nonetheless, BPA’s fiscal 2010 year-end count of global print members totaled 1,967, a decline of 14.6% compared with fiscal 2009. In the same period, however, new websites signing up for the BPA interactive audit tool increased 15%, to a total of more than 500. BPA also said eight brands have released Integrated Brand Reach reports, and it expects another 12 brands to release such reports in the coming months.
“While the print platform may be shrinking, it continues to play an integral role with most media publishers; however, our members are also actively investing in other channels—including online and face-to-face—to strengthen their brands,” BPA President-CEO Glenn Hansen said in a statement. “BPA recognized that trend and has moved to provide services that allow media owners to present their full audience data.”