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BtoB

Brainshark integrates with Eloqua to create trackable videos

Published on .

Waltham, Mass.—Brainshark Inc. has integrated its Brainshark Presentations with marketing automation company Eloqua Inc. to make it easier for Eloqua users to use Brainshark online videos for marketing and lead generation. Brainshark is available through the Eloqua AppCloud. Eloqua users will be able to incorporate Brainshark video content into their campaigns and landing pages to create, update and repurpose video presentations. They will also be able to use Brainshark's tracking capabilities to see who is viewing the video content.
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