×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Brand Activation Association launches new website

Published on .

New York—The Brand Activation Association announced the rollout of a new website at www.baalink.org. The site is designed as a resource to support marketers and BAA members in their branding efforts. Features on the site include case studies, white papers, articles and information about marketing events. The BAA was formerly known as the Promotion Marketing Association and is in the midst of a rebranding effort.
Most Popular
In this article: