Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Brand Keys launches ad measurement model

Published on .

New York--Brand Keys Inc., which develops brand and customer loyalty measurement services, will launch a new methodology to determine how media selections help or hurt an advertiser’s brand. The service, which will be unveiled at the Advertising Research Foundation’s annual convention in New York on April 11, is called the Brand-to-Media Consonance Model. It compares the relative effectiveness of media within or across categories (such as TV versus TV, or magazines versus TV), and helps advertisers determine how specific media choices affect brand value.
Most Popular
In this article: