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BtoB

BrandAid forms entertainment marketing division

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New York--BrandAid Marketing Corp. Thursday said it formed a new entertainment marketing division to handle an expanding roster of entertainment industry clients for its point-of-purchase direct response business. Lyle Crowley, VP-marketing, was promoted to VP of entertainment marketing; Brad Blumenthal joins BrandAid as director of entertainment marketing. He was previously VP-entertainment at EDS-Originet in Seattle.
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