Brands use Facebook's Timeline to tell their stories

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Facebook's Timeline for brand pages officially debuted this month, and—says Jim Haughwout, on the Technorati blog—if you are managing a brand page you can set up a Timeline-based page, and preview and edit it before pushing it out live for the rest of the world to see. (Facebook will automatically convert all brand pages to Timeline-based pages on March 30, Haughwout says.) Some brands are complaining about this change, but others have already embraced the new format, allowing users to delve deeper into items of interest by viewing, sharing and commenting.
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