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BtoB

Brands: It's not enough to be liked

By Published on .

Paul Dunay, CMO at Networked Insights and author of “Facebook Marketing for Dummies,” reports that less than 2% of Facebook fans return to a page. “Why? Because there is nothing going on that interests them,” he says. In his blog post, Dunay gives marketers some tips on creating effective engagement with Facebook fans.
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