BtoB

Brandware introduces iTest research tool

Published on .

Most Popular
Atlanta--The Brandware Group Inc., a brand research company, introduced iTest (www.itest.brandwaregroup.com), a Web-based research methodology that helps marketers evaluate the effectiveness of communications programs in driving sales. Brandware's clients include Mohawk Industries, XM Satellite Radio, CarsDirect.com and General Motors Corp.
In this article: